PRINTING PORTFOLIO

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If you want to have text or line work digitally embossed into your
project, the easiest way of preparing your emboss plate is to make
a duplicate of your original artwork.
On this duplicate either delete or make white all the elements
which you do not want embossed. All the embossed elements
should be converted to black.
If the item to be embossed is a picture then a separate black and
white image file should be created. The method for creating the
embossing separation depends on the complexity of the ‘mask’
you create.
It may be possible to use the ‘magic wand’ selector tool in
a programme such as Photoshop to highlight the areas for
embossing. Alternatively it may be that the mask must be formed
by tracing out the areas manually. This can be a time consuming
process. If you would like help preparing your black mask please
get in touch and we will provide a quote for undertaking this work.
To calculate the area of embossing in your design please submit
your separation to . For the best results
please make sure you read the ‘How to Use’ section of the site
before submitting your file for area calculation.
Black page mirrors
original artwork,
black elements are
embossed areas
PAGE 77
N // ARTWORK
ARTWORK FOR SPECIALITY PROCESSES AND FINISHES
Digital Embossing
Preparing your artwork for digital embossing is very
straightforward. We simply require an additional separation to act
as a mask for all the areas that you would like to have embossed on
your project. This separation can be supplied as an individual PDF
file or as an additional channel within your PDF. It is important to
make sure that it is identical in all respects (size, orientation, crops,
position of images and text etc.) to your original CMYK artwork.
For a complex or demanding Emboss we strongly recommend
running a small trial before committing to a production run.
Personalised Print Projects
Normal printing uses a single Design to produce 100’s, 1000’s or
even 100,000s of items, all identical. This may be described as
‘Traditional’ Printing. However, with new, Digital Printing technology,
it is possible to produce one item or multiple items where every item
is printed differently to the item before and the one after.
There are special considerations in preparing artwork for these
products as set out below.
Variable Data - Names in Text
Please supply your base design as a PDF and your data in an Excel
Spreadsheet or as a CSV (Comma Separated Variable) file.
The setup charge for the addition of one field of data from the
spreadsheet is £25.00. Additional fields are £2.00 each. Once
the setup has been completed we then charge £0.05 per page to
produce the output PDF.
Sample order: 100 conference delegates, each requiring a Single
Sided personalised folder containing their course notes. Each folder
includes the name of the delegate and their ID number. We produce
a 100 page PDF from your artwork with each page being the folder
personalised with the delegate’s name ready for printing.
Variable Data - Names in Pictures
Using ‘Direct Smile’ software we can embed variable data right into
photos to create absolutely unique and exceptionally engaging
personalisation.
The base design should be supplied as a PDF. The setup charge for
the first image to be used in the project is £35.00. The setup charge
for each additional image is £4.00. After that we charge £0.09 per
page to create the output PDF ready for Digital Printing.
Sample Order: You would like to send a special postcard to 300
favoured customers with a picture of flowers spelling out the
names of the recipients, as well as a slogan. The setup charge for the
one image would be £25.00 and the cost of producing the output
PDF would be £27.00 (300 x £0.09). The total cost to produce the
PDF origination would be £52.00.
If Names in Pictures appeals to you we would be delighted to send
you a PDF of all our current images.